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- Mar 17, 2019
These Jeans Are Now Officially More Popular Than Skinnies
Let’s face it—shopping for a new pair of jeans can be daunting, which is why we’re declaring this weekDenim Weekon Who What Wear UK. For the next seven days, we’ll be equipping you with all the info you could possibly need so you’ll be excited to start your hunt for your next pair (or pairs) of jeans.
Skinny jeans might have fallen out of favour with the fashion crowd a few years ago, but there wasn't one obvious alternative to skinnies that would have mass appeal—until now. Last season, straight-leg jeans were the hero silhouette for many brands, from and Saint Laurent down to high-street denim agenda setters . And it looks like this is becoming a commercial hit that might just revival the skinny. "At the moment, over 40% of sales on jeans are coming from fits in rigid or rigid stretch fabrics," says Retail Fashion Director Lisa Aiken. "This has grown significantly as designers haven't just offered high-rise fits."
This vintage-style jean—think of the ones Bruce Springsteen wore on theBorn in the USAalbum cover—suddenly feels really current. Weekday's creative director, Louise Lasson, previously explained to Who What Wear UK that the most popular denim style is a vintage-wash light-blue denim in a straight leg; however, there are plenty of straight-leg variations getting our attention, from to Nanushka's belted black cropped jeans.
Video: Here’s What Happened When 11 Real Women Tried “Wedgie” Jeans | We Tried It | Real Simple
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